In an era where companies relentlessly pursue growth, efficiency, and innovation, Ranjay Gulati offers a compelling perspective that challenges conventional wisdom. His work emphasizes the profound impact of having a deep purpose—a purpose that goes beyond mere profit and permeates the very core of an organization's identity. This book explores how such a purpose can unlock extraordinary performance by inspiring employees, attracting loyal customers, and fostering resilience amid challenges.

• Deep purpose transcends profit: True organizational purpose is rooted in meaningful societal contributions rather than short-term financial gains.
• Purpose drives employee engagement: Employees who connect...
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