Cover for Nudge - Improving Decisions about Health, Wealth, and Happiness

Nudge - Improving Decisions about Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

Summary

In the realm of decision-making, individuals often struggle with choices that affect their health, financial well-being, and overall happiness. The concepts explored in this book delve into how subtle modifications in the way options are presented can significantly influence behavior without restricting freedom of choice. This approach, known as "nudging," provides a framework for designing environments that guide people toward better decisions, leveraging insights from behavioral economics and psychology.

  • Choice Architecture Matters: The way choices are framed and presented can dramatically affect outcomes.
  • Libertarian Paternalism: It is possible to steer people’s decisions for...

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