Few aspects of launching a business, product, or service are as crucial—and as daunting—as finding the right name. Rob Meyerson's comprehensive guide dives deep into the art and science of brand naming, demystifying the complex process and offering practical strategies for anyone tasked with this vital responsibility. Blending industry insights with actionable frameworks, the book equips readers to craft compelling, memorable names that resonate in the marketplace and endure over time.

• A strong brand name is a strategic asset, influencing perception, recall, and differentiation.
• Naming is both a creative and systematic process,...
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