In the realm of influence and persuasion, understanding not just what to say but when and how to prepare the ground for communication can dramatically enhance effectiveness. Robert Cialdini's work introduces a transformative concept known as pre-suasion, which emphasizes the crucial moments before delivering a message, where the listener's mindset can be strategically shaped to increase receptivity.

• Pre-suasion focuses on the timing and context prior to the persuasive message itself.
• Attention is a gateway: what people focus on just before receiving a message influences their openness to persuasion.
• Creating a favorable mental frame or association...
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