In today's complex organizational environments, leaders face the paradox of enabling progress while simultaneously curbing detrimental behaviors. The Friction Project offers a compelling framework that helps leaders navigate this challenge by understanding and managing friction. The book elucidates how smart leaders intentionally design systems and processes to make the right things easier to do and the wrong things harder, creating a productive tension that drives positive change and sustainable performance.

• Friction as a strategic tool: Friction is not merely an obstacle but a lever leaders can use to direct behavior and decision-making.
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