Change is often perceived as a simple matter of willpower or motivation, yet many individuals and organizations struggle to achieve lasting transformation despite their best efforts. This book delves into the hidden psychological and structural barriers that prevent meaningful change, introducing a groundbreaking framework known as "Immunity to Change." By uncovering underlying competing commitments and deeply held assumptions, it reveals why change is so difficult and how to unlock untapped potential both personally and organizationally.

• Immunity to Change Framework: The concept that individuals and organizations possess an unconscious “immune system” that protects existing behaviors...
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