The Balanced Scorecard - Translating Strategy Into Action
Robert S. Kaplan, David P. Norton
Summary
Key Insights from "The Balanced Scorecard - Translating Strategy Into Action"
- The Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.
- The BSC suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: Financial, Customer, Internal Business Processes, and Learning & Growth.
- The Financial perspective covers the financial objectives of an organization and allows managers to track financial success...
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