Alchemy - The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland’s exploration into the unconventional logic of human behavior challenges the supremacy of rationality in business and life. In a world dominated by data-driven decisions and economic models, Sutherland asserts that some of the most effective solutions defy conventional logic. Drawing from behavioral economics, psychology, and his extensive experience in advertising, the book invites readers to embrace a mindset where the irrational, the emotional, and the magical can yield surprising advantages. This perspective is especially relevant for leaders, marketers, and innovators seeking new approaches to problem-solving and persuasion.

• Not all effective...

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