Design is often perceived as a neutral, universal language, but in reality, every visual choice carries political, social, and cultural implications. Ruben Pater's illuminating work challenges conventional notions in the field of visual communication, urging designers to recognize their role as cultural actors whose decisions can reinforce or disrupt existing power structures. Through a blend of historical context, case studies, and practical insights, the book encourages a deeper reflection on the ethics and responsibilities inherent in design practice.

• Design is never neutral: Every element in visual communication can reflect cultural, political, and...
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