Loonshots - How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

In an era where innovation determines the fate of companies, nations, and entire industries, understanding how to cultivate groundbreaking ideas is critical. Safi Bahcall's work explores the science and strategy behind nurturing radical innovations—those "loonshots" that initially appear outlandish but ultimately revolutionize the world. Drawing from physics, business, and history, Bahcall reveals why organizations often fail to recognize or support transformative ideas, and offers a fresh framework for leaders and teams to foster an environment where bold thinking can thrive without being crushed by the weight of established norms.

• Loonshots are unconventional...

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