In the complex landscape of launching products and services, a clear and actionable framework can be the difference between success and failure. MOVE - The 4-question Go-to-Market Framework by Sangram Vajre and Bryan Brown offers a concise yet powerful methodology designed to streamline go-to-market strategies. This book addresses the often chaotic process of bringing innovations to market by focusing on four pivotal questions that help organizations align their teams, sharpen their focus, and accelerate growth.

• Clear focus through four fundamental questions: The framework is built around answering four key questions that guide the entire...
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