Cover for MOVE - The 4-question Go-to-Market Framework

MOVE - The 4-question Go-to-Market Framework

Sangram Vajre, Bryan Brown

Strategy & Business Development

Summary

Key Facts or Insights from "MOVE – The 4-question Go-to-Market Framework"

  1. The book presents a comprehensive and easy-to-understand Go-to-Market (GTM) framework, which is comprised of four essential questions.
  2. In the GTM framework, the four questions are: Why, Who, What, and How. These represent the purpose, target audience, offering, and delivery method respectively.
  3. The book emphasizes the importance of positioning and customer alignment in a company’s GTM strategy.
  4. It provides a step-by-step guide for companies to redefine their GTM strategy and align it with their business objectives.
  5. The book highlights the role of customer-centricity in successful GTM strategies.
  6. Through case...

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