In a rapidly evolving marketplace where traditional advertising struggles to cut through the noise, Seth Godin introduces a provocative paradigm: ideas themselves can spread like viruses. "Unleashing the Ideavirus" explores how concepts, products, or services can achieve explosive growth by harnessing the mechanics of viral propagation, shifting the power away from mass marketing toward the enthusiasm and advocacy of everyday individuals.

• Ideas are more potent than traditional advertising when they spread virally.
• The most successful ideaviruses are those that are easy to share and discuss.
• Influencers, or "sneezers," play a...
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