Simon Sinek's work delves into the core of motivation and leadership by exploring the fundamental question of why some organizations and leaders inspire greater loyalty and success than others. His insights provide a roadmap to uncovering and communicating purpose, which can transform how businesses operate and how people connect with their missions.

• The Golden Circle Model: Sinek introduces a framework consisting of three concentric circles: Why (purpose), How (process), and What (product), emphasizing that truly inspirational leaders start with Why.
• Importance of Purpose: Organizations that clearly articulate and genuinely live their Why foster stronger...
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