In the rapidly evolving landscape of web development, harnessing the power of collective intelligence has become a cornerstone for building innovative and effective applications. Toby Segaran's work dives into the practical methodologies and algorithms that enable developers to create smarter Web 2.0 applications by leveraging data generated by users themselves. This approach transforms raw user interactions into insightful predictions, recommendations, and automated decision-making processes that enhance user experience and engagement.

• Collective Intelligence as a Data Source: The book emphasizes utilizing the aggregated behavior and preferences of users to inform application logic and provide personalized experiences.
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