Cover for Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez, Chris O’Hara, Vivek Vaidya

DataScience & Analytics

Summary

Key Facts and Insights from "Data Driven"

  1. Data is the new oil: The authors emphasize the importance of data in today's digital world, comparing its value to that of oil in the industrial era.
  2. Importance of Artificial Intelligence: The book underlines the effectiveness of AI in transforming raw data into actionable insights, enabling businesses to make informed decisions.
  3. Customer Engagement: By harnessing data and AI, businesses can reinvent their customer engagement strategies for better outcomes.
  4. Data Management Platforms (DMPs): The authors discuss the role of DMPs in collecting, organizing, and activating data.
  5. Data Privacy and...

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