In today's rapidly evolving product landscape, organizations are increasingly challenged to align their offerings with genuine customer needs. "The Customer-driven Playbook" by Travis Lowdermilk and Jessica Rich provides a structured approach to integrating user feedback at every stage of product development. By advocating for a culture that places the customer at the heart of decision making, the book serves as an invaluable guide for teams aiming to build products that resonate, reduce risk, and drive sustained success.

• Continuous customer feedback is essential: Product success hinges on consistently gathering and acting upon customer...
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