In the modern business landscape, competition is not simply a matter of outperforming rivals—it is a dynamic, ever-evolving process that shapes the very nature of organizations. William P. Barnett’s exploration into organizational competitiveness draws on the metaphor of the Red Queen, highlighting how firms must constantly adapt not just to gain an edge, but to survive as the competitive environment intensifies around them. The book bridges evolutionary theory and management science, providing a compelling lens through which to understand why some organizations thrive, others falter, and how the rules of competition themselves transform over time.

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