In an era where data is often heralded as the new oil, the challenge lies not in its abundance but in its effective utilization. Zacharias Voulgaris' work offers a compelling perspective on how organizations can harness the power of data by anchoring their efforts in well-formulated questions. This approach ensures that data projects are not just technical exercises but strategic initiatives that deliver real business value.

• Data projects must begin with clear, strategic questions rather than jumping straight into data collection and analysis.
• Aligning data questions with business objectives ensures that insights are relevant and...
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