Cover for From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Aaron Ross, Jason Lemkin

Summary

In the fiercely competitive world of SaaS and hyper-growth enterprises, achieving predictable revenue is often viewed as an elusive goal. This book delves into the strategies and frameworks that enable companies to transform uncertain sales trajectories into reliable, scalable growth. Through a blend of real-world examples and actionable insights, the authors illuminate how organizations can engineer repeatable processes that fuel sustained expansion.

  • Focus on specialization: Dividing sales roles into specialized functions increases efficiency and accelerates growth.
  • Build a scalable outbound sales machine: Proactively generating leads through targeted outbound efforts is essential for predictable...

    Full summary available for members.

    Log in or create a free account to view.