Made in Japan - Akio Morita and Sony

Akio Morita, Edwin M. Reingold, Mitsuko Shimomura

Key Facts and Insights from "Made in Japan - Akio Morita and Sony"

  1. Akio Morita, the co-founder of Sony, believed in the power of innovation and constantly strived to create unique products that would create new markets.
  2. Morita was instrumental in changing the perception of 'Made in Japan' from cheap and low quality to high quality and high tech.
  3. Sony's success was rooted in its commitment to research and development, enterprise, and the willingness to take calculated risks.
  4. Morita's management style was distinctive and broke many traditional Japanese corporate norms, including lifetime employment and seniority-based promotions.
  5. Morita was a...

    Please log in or register to view the full book summary.

Please log in or register to view the video summary.

Sowmya Sridharamurthy
Not available

Sowmya Sridharamurthy NL

Engineering Manager- Quality, Lytho