Positioning: The Battle for Your Mind

Al Ries, Jack Trout

Key Insights from the Book:

  1. The Concept of Positioning: The book introduces and emphasizes the concept of "positioning" in the mind of the consumer. This principle underscores the importance of how a brand or product is perceived in the minds of its potential customers.
  2. The Overcommunicated Society: The authors present the idea that we live in an "overcommunicated" society, where consumers are bombarded with countless messages and advertisements daily. This makes it difficult for brands to stand out.
  3. The Power of Simplicity: The book advocates for simplicity in positioning. This means that brands should focus on a single, impactful...

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Nomit  Joshi
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Nomit Joshi IN

Director , ShriSankhyam Analytics and Research LLP