Key Takeaways from "Why High-tech Products Drive Us Crazy and how to Restore the Sanity"
- User-centricity: It's imperative to design high-tech products with the user at the heart of the process. Understanding users' needs, wants, and pain points should be central to product development.
- Cognitive friction: Tech products often cause unnecessary cognitive friction, making them difficult and frustrating to use.
- Designing for the 'Perpetual Intermediate': The notion that most users are not beginners or experts, but somewhere in between. Products should cater to this majority.
- Goal-Directed Design: A design methodology that focuses on satisfying user goals rather than merely...