Playing to Win - How Strategy Really Works

Alan G. Lafley, Roger L. Martin

Key Insights from "Playing to Win - How Strategy Really Works"

  1. Strategy is a choice: Strategy is not about being the best, but about making specific choices to win in the marketplace.
  2. The Five strategic questions: The authors outline five key questions that every company must answer to create a successful strategy.
  3. Winning Aspirations: Companies must define their purpose and set aspirations that guide their strategic choices.
  4. Where to Play: Companies must make deliberate choices about where they choose to compete.
  5. How to Win: It's crucial not only to decide where to compete but also how to win in...

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andreas anderssohn

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