Kellogg on Marketing - The Marketing Faculty of the Kellogg School of Management

In the competitive landscape of modern business, marketing stands as a pivotal force driving customer engagement, brand positioning, and long-term profitability. Kellogg on Marketing offers a comprehensive exploration of contemporary marketing principles and strategies, brought together by the renowned marketing faculty of the Kellogg School of Management. This collection synthesizes foundational theories with cutting-edge practices, providing both theoretical insights and practical frameworks that empower marketers to navigate dynamic markets effectively.

• Integrated Marketing Perspective: Emphasizes the importance of aligning all marketing activities—branding, pricing, communication, and distribution—to create a cohesive customer experience.
• Customer-Centric Approach:...

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