Value Proposition Design - How to Create Products and Services Customers Want

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Key Facts and Insights:

  1. Value Proposition Design (VPD) helps you tackle the core challenge of every business – creating compelling products and services customers want to buy.
  2. VPD is a step-by-step process that allows you to systematically understand customer needs and design value propositions that meet those needs.
  3. It provides you with a set of tools and techniques to visually map out and test your value propositions.
  4. The book presents a Value Proposition Canvas, a practical tool to design, test, build, and manage value propositions.
  5. VPD emphasizes the importance of understanding your customer's jobs, pains, and gains to create...

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Stefan Wiest
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Stefan Wiest

Interim CTO / Software Architect / Fullstack Dev
Raghav Goyal

Raghav Goyal GB

Founder of BigPodium | Data Science and Business Strategy Specialist, BigPodium
Ivan Miletic