// Mixpanel implementation The Mentoring Club - Lean Analytics - Use Data to Build a Better Startup Faster by Alistair Croll, Benjamin Yoskovitz

Lean Analytics - Use Data to Build a Better Startup Faster

Alistair Croll, Benjamin Yoskovitz

If you’re involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you’re evaluating your business model, testing new features, enticing investors, or reporting progress to advisers.

Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup’s single most important metric, and how to iterate until you get it right.

While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.

Mia Chang
DE
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Mia Chang

ML Specialist Solutions Architect
Amazon Web Service
English 中文 (Zhōngwén), 汉语, 漢語
Ahmed El-Sheikh
TR
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Ahmed El-Sheikh

CEO & PM
العربية English
Alex Malbet
US
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Alex Malbet

Head of Product
Automation Hero, Inc
English español, castellano
Felix Hildebrand
DE
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Felix Hildebrand

Product Management Lead (b2b & b2c)
Caya
Deutsch English