Storytelling in Design - Defining, Designing, and Selling Multidevice Products

In the rapidly evolving landscape of digital products, the ability to craft compelling narratives around design decisions is becoming indispensable. This book delves into the art and science of storytelling as a strategic tool to define, design, and successfully market multidevice products. It guides readers through an integrated approach that connects user experience, product vision, and stakeholder engagement, emphasizing how storytelling can unify diverse teams and create more meaningful products.

• Storytelling bridges the gap between technical design details and user-centric product narratives, facilitating clearer communication.
• Multidevice product challenges require a coherent story that...

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