Key Insights from "Obviously Awesome"
1. Positioning isn’t branding: Positioning is about defining how your product is the best in the world at providing something that a well-defined set of customers cares a lot about. 2. Context is king: The way your product is perceived is heavily influenced by the context you put it in. 3. Competitive Comparisons: Position your product relative to the competition to highlight your unique value proposition. 4. The 5+1 Framework: This framework helps businesses to determine the best positioning for their product. 5. Repositioning: It's not just about positioning a new product, but repositioning existing...
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Available
6.0
Alex Malbet US
Head of Product, Automation Hero, Inc
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Available
6.0
Mansi Acharya DE
Senior Product Manager
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Available
Certified
5.8
Alexander Heinle DE
Head of Marketing, Zavvy
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Available
Certified
6.0
Ulf Greiner DE
Product Coach
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Available
6.0
Maximilian Schmitt DE
Head of Product
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Available