The Ad Contrarian - Getting Beyond the Fleeting Trends, False Goals, and Dreadful Jargon of Contemporary Advertising

Bob Hoffman

Key Facts and Insights

  • Advertising is not a science: The book emphasizes that advertising is not a precise science, but rather a human endeavor with inherent unpredictability.
  • Discrediting the digital supremacy: Hoffman challenges the current obsession with digital advertising and questions its efficacy.
  • Importance of creativity: The book underscores the critical role of creativity in advertising that often gets downplayed in the era of data-driven marketing.
  • Relevance of long-term branding: The book argues that consistent, long-term branding is more effective than incessant chasing of fleeting trends.
  • Exposing false metrics: The book dissects the common misuse and misunderstanding of metrics...

    Please log in or register to view the full book summary.

Please log in or register to view the video summary.

Vladimir Ceric
Not available

Vladimir Ceric AT

Marketing Consultant, Marketing4Tech