UX Research - Practical Techniques for Designing Better Products
Brad Nunnally, David Farkas
Summary
In the rapidly evolving world of product design, understanding users' needs and behaviors is paramount to creating successful products. The book offers a practical guide to UX research, emphasizing hands-on techniques that help designers and product teams gather actionable insights. It lays out clear methodologies to bridge the gap between assumptions and real user experiences, ensuring that design decisions are rooted in solid evidence rather than guesswork.
- User-Centered Design: The foundation of effective product development is understanding the user's perspective through direct engagement.
- Diverse Research Methods: Combining qualitative and quantitative techniques provides a...
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