Give & Get Employer Branding - Repel the Many and Compel the Few with Impact, Purpose and Belonging

Bryan Adams, Charlotte Marshall

Key Insights from the Book:

  1. Employer branding is critical: The book emphasizes the importance of a strong employer brand in attracting and retaining top talent.
  2. Repel the many, attract the few: The authors advocate for a focused approach where a company should aim to deter those who wouldn’t fit while strongly attracting those who would.
  3. Impact, Purpose, and Belonging: These are three key elements that form the foundation of a compelling employer brand.
  4. Authenticity: Authentic representation of a company’s culture and values is crucial in employer branding.
  5. Employee involvement: Employees play a significant role in building and maintaining the...

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Jonas Haerens

Jonas Haerens DE

Employer Branding Strategist
Ilja Mitrofanov

Ilja Mitrofanov DE

Head of People, Culture and Talent Acquisition