So Good They Can't Ignore You

In a world brimming with motivational slogans urging people to "follow their passion," Cal Newport's work provides a refreshing, evidence-based alternative. Through extensive research and compelling storytelling, the author challenges conventional career wisdom, arguing that passion is not so much a preexisting trait to be discovered but rather a result of the mastery and competence gained through deliberate practice. This book guides readers through a series of principles and real-world examples, illustrating how to build a compelling, meaningful career by focusing on skill development, rare and valuable abilities, and the pursuit of autonomy and purpose.

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