Cover for Making Numbers Count - The art and science of communicating numbers

Making Numbers Count - The art and science of communicating numbers

Chip Heath, Karla Starr

Summary

In an era dominated by data and analytics, the ability to effectively communicate numbers is a crucial skill across professions and disciplines. The book explores the nuanced art and rigorous science behind making numerical information accessible, engaging, and persuasive. It provides readers with a framework to transform raw data into compelling stories that can influence decision-making and foster understanding.

  • Numbers Tell Stories: Numbers are not just abstract figures; they are narratives waiting to be uncovered and shared.
  • Context is Key: Without proper context, numbers can mislead or confuse rather than enlighten.
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