Working Backwards - Insights, Stories, and Secrets from Inside Amazon

In an era where innovation and customer obsession are paramount, understanding how Amazon became a global powerhouse offers invaluable lessons for leaders and organizations alike. Working Backwards by Colin Bryar and Bill Carr delivers an insider’s perspective on Amazon’s distinctive management principles and operational mechanisms that have driven its remarkable success. Drawing from their extensive experience as Amazon executives, the authors dissect the company’s unique culture, leadership practices, and product development processes, revealing how a relentless focus on customers and a disciplined approach to innovation can transform businesses.

• Customer Obsession Above All: Amazon’s...

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