Working Backwards - Insights, Stories, and Secrets from Inside Amazon

Colin Bryar, Bill Carr

Key Insights from Working Backwards

  1. Amazon's corporate culture heavily emphasizes a customer-centric approach, which is often the driving force behind its innovation and success.
  2. The company utilizes a unique approach to decision making and problem solving known as 'working backwards' – starting with the customer and then developing the product or solution.
  3. Amazon’s leadership principles form the bedrock of its corporate culture, guiding the behaviors and decision-making of employees at all levels.
  4. 'Two-Pizza Teams' - small autonomous teams with a clear mission and resources - are a key component of Amazon's operational model.
  5. The ‘Six-Page Narrative’ and the ‘PR/FAQ’...

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