Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success

Courtney & Carter Reum

Here are the most important key facts or insights from "Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success":

1. Startups are marathons, not sprints: Building a successful startup is not about quick wins; it's a long-term commitment that requires perseverance, resilience, and patience.

2. Fail wisely: Embrace failure as a learning opportunity and use it as a stepping stone towards success.

3. Focus on the right metrics: Concentrate on meaningful, actionable metrics that drive growth and profitability.

4. Obsess over your customer, not your product: Successful entrepreneurs are customer-centric, constantly adapting to their needs and preferences.

5. Think big, but execute small: Have a grand vision, but start small and focus on achieving one thing at a time.

6. Get a coach: Having a mentor or coach provides invaluable guidance and insights that can fast-track your entrepreneurial journey.

7. Build a great team: Your team is your most important asset; hire smartly, nurture talent, and foster a positive company culture.

8. Startup funding: Understand the startup funding landscape and choose the right investor for your business.

9. Plan for the exit: Always have an exit strategy in place from the beginning.

10. Stay agile: Continually adapt and evolve in response to market trends and customer needs.

Now, let's delve deeper into these insights and analyze them in the context of the current startup landscape.

Marathon, Not a Sprint

Contrary to the common perception, building a startup is not about who gets there the fastest, but who can endure the longest. This aligns with the concept of "grit" proposed by psychologist Angela Duckworth, which is a blend of passion and perseverance. The Reum brothers emphasize the importance of resilience, patience, and determination in achieving entrepreneurial success. This viewpoint challenges the popular "move fast and break things" mantra in the startup world.

Embracing Failure

In "Shortcut Your Startup," the authors encourage readers to "fail wisely." This concept resonates strongly with the Lean Startup methodology developed by Eric Ries, which advocates for "failing fast" to learn quickly and improve. The Reums echo this sentiment, encouraging entrepreneurs to view failures as valuable lessons rather than setbacks.

Focusing on the Right Metrics

The authors underscore the importance of focusing on actionable metrics that drive growth. This aligns with the Lean Startup's "innovation accounting," which emphasizes measuring progress, planning milestones, and prioritizing work based on actionable metrics. This approach discourages vanity metrics, which may look impressive but don't necessarily translate to real business value.


In "Shortcut Your Startup," the Reum brothers advocate for a customer-centric approach to business. This echoes the principles of Design Thinking, a problem-solving methodology that begins with understanding the user's needs. The authors emphasize the importance of constantly adapting to customer preferences and market trends.

Thinking Big, Executing Small

This principle aligns with the "Think Big, Start Small, Scale Fast" mantra popular in the startup world. The Reums encourage entrepreneurs to have a grand vision but to start with manageable, achievable goals. This approach allows for quick wins, builds momentum, and reduces the risk of failure.

The Role of a Coach

The authors stress the importance of having a mentor or coach, a concept resonating with the "master-apprentice" model in traditional businesses. A coach provides guidance, support, and valuable insights that can greatly accelerate the entrepreneurial journey.

Building a Great Team

The Reums emphasize the importance of hiring smartly and fostering a positive company culture. This aligns with the Google's Project Aristotle, which found that the most successful teams are not necessarily the ones with the most talent, but those that foster psychological safety, clear roles, and a sense of purpose.

Funding and Exit Strategy

The authors provide valuable insights on securing startup funding and planning for an exit, topics often overlooked in other startup literature. They encourage entrepreneurs to understand the funding landscape and to always have an exit strategy in mind, echoing venture capitalist Brad Feld's advice in "Venture Deals."

Staying Agile

Lastly, the Reums advocate for agility in business, a key principle in Agile Development methodology. They encourage entrepreneurs to be flexible, responsive, and adaptable, ready to pivot when necessary in response to market trends and customer needs.

In conclusion, "Shortcut Your Startup" offers a refreshing, pragmatic approach to entrepreneurial success. It aligns with many established methodologies and concepts, while also challenging some of the common startup dogmas. The insights provided by the Reum brothers, backed by their own experiences as successful entrepreneurs, make this book a valuable resource for anyone embarking on their entrepreneurial journey.

Dominic Forte

Dominic Forte GB

Client Director (Tech/Sales/Business)
Ahmed El-Sheikh