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Cradle to Cradle: Remaking the Way We Make Things

William McDonough

Did you know that up to 90% of the materials used in traditional manufacturing models ends up as waste? This book challenges the way the traditional “cradle to grave” cycle works and envisions a world where we don’t have to harm the natural environment in order to create new products.

Rather than settling for recycling or downcycling, the authors argue for designing products in such a way that, after their useful life, they provide genuine nourishment or life to something new.