Predictably Irrational: The Hidden Forces that Shape Our Decisions

Human decision-making often appears to be a realm of rational calculation, yet Dan Ariely's work reveals a compelling narrative of systematic irrationality that governs much of our behavior. This exploration into the hidden forces shaping choices challenges the assumption that people always act logically to maximize their own benefit. By unraveling the subtleties of cognitive biases and emotional influences, the book provides profound insights into the predictability of our seemingly erratic decisions.

• Irrationality is systematic and predictable: People do not simply make random errors; their irrational behaviors follow consistent patterns influenced by context and...

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