Drive - The Surprising Truth About What Motivates Us

In exploring the dynamics behind human motivation, this work challenges conventional wisdom that external rewards like money are the primary drivers of performance and satisfaction. Instead, it reveals a more nuanced understanding of what truly propels individuals to excel and find meaning in their work and lives. By dissecting decades of scientific research and combining it with real-world examples, the book offers a fresh perspective on motivation, emphasizing intrinsic over extrinsic factors.

• Traditional rewards can backfire: Monetary incentives and punishments may undermine creativity and long-term engagement.
• Autonomy is essential: People are more motivated when they...

  Full summary available for members.

  Log in or create a free account to view.