How to Get to Great Ideas - A system for smart, extraordinary thinking

Dave Birss

Key Facts and Insights from the Book

  1. The book emphasizes that everyone has the potential to generate great ideas, but this potential needs to be nurtured and developed.
  2. It introduces a system for achieving extraordinary thinking which includes understanding the problem, collecting data, connecting the dots, and formulating the idea.
  3. Great ideas often emerge from divergent thinking, where you explore many possible solutions rather than just going for the obvious one.
  4. It stresses the importance of creating an environment that encourages free thinking and creativity.
  5. The book offers practical techniques for overcoming common obstacles to creativity such as fear...

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Vladimir Ceric
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Marketing Consultant, Marketing4Tech