Think Like a UX Researcher - How to Observe Users, Influence Design, and Shape Business Strategy

In the rapidly evolving field of user experience (UX), understanding the user's perspective is crucial for designing products that not only meet needs but also drive business success. This book offers a comprehensive guide to adopting the mindset of a UX researcher, emphasizing the importance of observation, user influence, and strategic alignment in design processes. By bridging the gap between user behavior and business objectives, it serves as a vital resource for professionals seeking to integrate robust research practices into their design workflows.

• User observation is foundational: Effective UX research begins with careful, unbiased observation...

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