Key Insights from "Think Like a UX Researcher"
- Understanding User Experience (UX): The book emphasizes the importance of understanding the user's experience while interacting with a product or service. This understanding forms the basis for any UX research.
- Observing Users: The authors highlight the crucial role of observing users in their natural environment to understand their needs, behaviors, frustrations, and goals.
- Influencing Design: UX research should not only observe and understand users' experiences but also influence the design process to create products that meet user needs effectively.
- Shaping Business Strategy: UX research is not just about improving product...