Emotional Design - Why We Love (or Hate) Everyday Things

Key Insights from "Emotional Design - Why We Love (or Hate) Everyday Things"

1. Emotion and Design: Design should elicit emotions, as emotions have a significant role in decision-making and perception of usability.
2. Three Levels of Design: Norman identifies visceral, behavioral, and reflective as the three levels of emotional design.
3. Importance of Aesthetics: Aesthetics matter as they can impact the perceived usability of a product.
4. Positive Emotions and Problem-Solving: Positive emotions broaden cognitive abilities and improve problem-solving skills.
5. Attractive Things Work Better: People tend to believe attractive products function better, a concept known as the aesthetic-usability effect.
6. Emotional Ties to...

   Please log in or register to view the full book summary.