Summary
Key Insights from "Emotional Design - Why We Love (or Hate) Everyday Things"
- Emotion and Design: Design should elicit emotions, as emotions have a significant role in decision-making and perception of usability.
- Three Levels of Design: Norman identifies visceral, behavioral, and reflective as the three levels of emotional design.
- Importance of Aesthetics: Aesthetics matter as they can impact the perceived usability of a product.
- Positive Emotions and Problem-Solving: Positive emotions broaden cognitive abilities and improve problem-solving skills.
- Attractive Things Work Better: People tend to believe attractive products function better, a concept known as the aesthetic-usability effect.
- Emotional Ties to...
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