Turn Signals Are The Facial Expressions Of Automobiles

Don Norman

Key Insights from the Book:

  1. Human-Centered Design: The book highlights the importance of designing products, especially automobiles, with a focus on the needs, capabilities, and behaviors of humans.
  2. The Role of Signaling in Communication: Signaling, just like facial expressions in humans, play a crucial role in automobile communication, enhancing safety and efficiency on the roads.
  3. Understanding of Psychology in Design: The book emphasizes the need for designers to have a deep understanding of psychology to create products that are intuitive and user-friendly.
  4. Visibility and Feedback are Key: The book discusses the importance of visibility (the user's...

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Raluca Neagu
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Raluca Neagu RO

UX & Business Strategist, Flat Cube