Cover for How to Measure Anything - Finding the Value of Intangibles in Business

How to Measure Anything - Finding the Value of Intangibles in Business

Douglas W. Hubbard

Summary

In the realm of business and decision-making, the challenge of quantifying seemingly intangible elements often leads to uncertainty and risk. Douglas W. Hubbard’s work offers a transformative perspective by demonstrating that virtually anything can be measured, thereby providing a clearer path to informed decisions. This approach reshapes how organizations evaluate risk, value, and uncertainty, enabling better resource allocation and strategic planning.

  • Intangibles can be measured: The book challenges the myth that certain business elements are inherently immeasurable, advocating for practical methods to quantify intangibles.
  • Measurement reduces uncertainty: Even approximate measurements significantly improve decision quality...

    Full summary available for members.

    Log in or create a free account to view.