The Cult of We: WeWork and the Great Start-Up Delusion

The examination of WeWork's meteoric rise and precipitous fall provides a revealing lens into the challenges and pitfalls of modern start-up culture. This narrative goes beyond a simple business failure story, delving into the complex interplay of ambition, branding, investor psychology, and the cult-like leadership that shaped the company's trajectory.

• The allure of visionary leadership: WeWork’s charismatic co-founder Adam Neumann cultivated a powerful personal brand that blurred the lines between founder and company, fostering intense loyalty but also obscuring operational realities.
• The pitfalls of overhyped valuations: The company’s soaring valuation was propelled more...

  Full summary available for members.

  Log in or create a free account to view.