The Lean Startup - How Constant Innovation Creates Radically Successful Businesses

Eric Ries

Key Facts and Insights

  1. Emphasis on Experimentation over Elaborate Planning: The Lean Startup methodology promotes experimentation over detailed planning, which allows businesses to adapt and innovate continuously.
  2. Customer Feedback over Intuition: Ries emphasizes the importance of customer feedback in shaping products and services rather than relying solely on intuition.
  3. Iterative Design: The methodology encourages iterative design, which involves making small changes in products based on customer feedback and observing the results.
  4. Minimum Viable Product (MVP): This concept is central to the Lean Startup approach, focusing on creating a basic version of a product to test market hypotheses.
  5. Validated Learning:...

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