Don't Think of an Elephant! - Know Your Values and Frame the Debate

George Lakoff

Key Facts and Insights

  • Language and communication are pivotal in shaping public opinion and political discourse.
  • The concept of 'framing' is integral in understanding political communication.
  • Conservatives have been more successful in framing their political agendas, which has led to their dominance in American politics.
  • The book proposes a reframing strategy for liberals to effectively communicate their values and ideas.
  • It emphasizes the importance of understanding and articulating a moral vision for the country.
  • The book introduces the concept of 'strict father' and 'nurturant parent' as metaphorical models for conservative and liberal ideologies respectively.
  • It suggests the idea of...

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