Leading Digital - Turning Technology into Business Transformation

George Westerman, Didier Bonnet, Andrew McAfee

Key Facts and Insights from the Book:

  1. Digital Mastery: The authors introduce the concept of Digital Mastery, which is the art of using technology to transform the business, creating new business models and improving existing ones.
  2. Two Capabilities: Two key capabilities are needed to achieve Digital Mastery - Digital Capability and Leadership Capability. Digital Capability involves redesigning the customer experience, operational processes, and business models. Leadership Capability involves vision, governance, engagement, and IT-Business relationships.
  3. Four Types of Companies: The book identifies four types of companies based on their Digital and Leadership Capabilities - Beginners, Fashionistas, Conservatives, and Digital Masters.
  4. ...

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Carol Cueva
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Carol Cueva DE

Strategic Business Development and Transformation Specialist