Tipping Point

Key Facts and Insights from Malcolm Gladwell's Tipping Point

1. The concept of the "Tipping Point" refers to the moment of critical mass, the threshold or boiling point that results in change.
2. There are three types of individuals who are instrumental in social epidemics: Connectors, Mavens, and Salesmen.
3. "The Law of the Few" suggests that a small group of people typically instigates large-scale social change.
4. "The Stickiness Factor" pertains to the memorable content that compels the change to persist.
5. "The Power of Context" asserts that human behavior is strongly influenced by its environment.
6. Small changes can have dramatic effects due...

   Please log in or register to view the full book summary.