Enchantment - How to Charm, Influence and Persuade

In a world saturated with noise and competition, the ability to enchant—capturing hearts, shifting perspectives, and inspiring change—is a decisive edge in both personal and professional spheres. Guy Kawasaki, drawing from his extensive experience as a Silicon Valley evangelist and entrepreneur, explores the science and art of enchantment: the process of delighting people with a product, idea, or cause so deeply that it transforms relationships and outcomes. The book delves into practical techniques and psychological insights, empowering readers to move beyond mere persuasion toward genuine influence and trust-building.

• Enchantment is about fostering...

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