The Art of the Start 2.0 - The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki

Key Takeaways from "The Art of the Start 2.0"

  1. Start with meaning: Every successful venture starts with a meaningful purpose.
  2. Make a mantra: Companies should express their values and goals in a concise, memorable phrase.
  3. Get going: It's important to start immediately and learn as you go, rather than wait for the perfect conditions.
  4. Define your business model: Clear understanding of how your business will earn money is crucial.
  5. Weave a MAT (Milestones, Assumptions, and Tasks): This is an effective strategy for business planning.
  6. Rainmaking: The art of selling the product and the vision behind it.
  7. Bootstrap: Leverage resources...

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Markus Meixner
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Markus Meixner DE

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